If you’re planning a Tokyo fish market tour, you’re in for a truly unforgettable experience. From the world-famous Tsukiji Fish Market Tokyo to the modern Toyosu Market, the city is home to some of the most vibrant and iconic fish markets in Tokyo. Whether you’re looking to sample sushi at a bustling fishing restaurant Tokyo locals love, watch a live tuna auction, or explore backstreet food stalls, this guide will help you make the most of your seafood adventure in Japan’s capital.
🕰 The History Behind Tokyo’s Two Famous Fish Markets
For decades, Tsukiji Market was Japan’s largest wholesale seafood hub, operating since 1935. It gained global fame not only for its bustling alleys and mouth-watering street food but also for its early-morning tuna auctions that attracted chefs and tourists alike.
In 2018, the inner wholesale market was relocated to a more modern and sanitary facility: Toyosu Market, in the neighboring Koto Ward. Tsukiji’s outer market, however, still remains open and thriving with restaurants and traditional vendors, keeping its old-school charm alive.
Since the relocation, Tsukiji has gradually transitioned into a tourist-oriented commercial complex. Many of the shops now target visitors, and given its location next to upscale Ginza, rent prices are extremely high. As a result, some seafood rice bowl shops (kaisendon) charge two to three times what similar meals cost elsewhere in Tokyo—or even more. Some establishments are also known to collaborate with dishonest tour guides, offering commissions in exchange for bringing in groups of tourists.
🎣 Key Differences Between Toyosu and Tsukiji
| Feature | Toyosu Market | Tsukiji Outer Market |
|---|---|---|
| Type | Wholesale, modern, clean | Retail, local, vibrant |
| Tuna auction | ✅ Yes (reservation required) | ❌ No longer available |
| Atmosphere | Sterile, professional | Traditional, energetic |
| Accessibility | Great for guided tours | Perfect for street food |
| Best for | Watching auctions, sushi dining | Food stalls, buying local goods |
Toyosu is more structured and ideal for witnessing the professional seafood trade, while Tsukiji is an immersive sensory experience perfect for casual travelers.
🐟 How to Reserve a Spot for the Tuna Auction at Toyosu
Yes, you can still witness Tokyo’s famous tuna auction—but only at Toyosu Market, and you’ll need a reservation to get close.
✅ How to Apply:
- Visit the official lottery site: toyosu.jcdlotterysite.jp
- Applications typically open during the first week of each month for auction dates in the following month.
- Only selected dates are available for public viewing—not every day is open to visitors.
- Submit up to 3 preferred dates per entry.
- If selected, you’ll be notified by email.
🔍 What to Expect:
- Auction time: 5:30 AM – 6:30 AM
- Arrival required before 5:30 AM
- Close-up viewing from the special visitor deck
- No flash photography or loud noises
Even if you don’t get a reservation, you can still observe from the upper-level glass corridor.
🍽 Recommended Shops at Both Markets
While Tsukiji Outer Market is vibrant and fun to explore, we advise caution when dining at overpriced seafood rice bowl (kaisendon) shops—especially those that cater to tourists near the main street. Some charge two to three times more than typical market prices.
Instead, consider visiting these trusted local favorites:
🧡 Must-Visit Shops at Tsukiji Outer Market
Marutake Tamagoyaki (つきじの玉子焼丸武)
Founded in 1932, Marutake is one of the most iconic tamagoyaki (sweet rolled omelet) shops in Tsukiji. It’s still going strong today, and there’s often a line at the front.
Sugimoto Cutlery (杉本刃物)
This world-renowned knife shop is a favorite among professional chefs. Visitors can test blades on-site and even have them custom engraved.
🔄 Famous Shops That Moved to Toyosu Market
Sushi Dai (寿司大)
One of the most famous sushi spots, Sushi Dai continues to draw long lines even after relocating to Toyosu. Go early in the morning if you want a seat.
Daiwa Sushi (大和寿司)
Another beloved sushi counter now operating inside Toyosu. It remains a popular spot for both locals and tourists alike.
✅ Final Thoughts: Which Market Should You Visit?
- Visit Toyosu Market if you want to see the tuna auction, dine at some of Japan’s best sushi restaurants, and learn about the professional seafood trade.
- Visit Tsukiji Outer Market for an authentic, hands-on experience, delicious food stalls, traditional shopping, and lively market culture.
💡 Local Tip: If time allows, visit both! Go to Toyosu early in the morning, then head to Tsukiji for breakfast and shopping—it’s a perfect Tokyo seafood day.
💡 Extra Local Tip: If you’re truly passionate about Japanese seafood, consider going one step further—book an offshore fishing trip and bring your fresh catch to a local izakaya, where the chef can prepare it just for you. It’s a uniquely personal and unforgettable culinary experience.